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Betdaq declares “turf war” on rival Betfair

5th April 2013 10:38 am GMT

Ladbrokes’ newly acquired betting exchange business Betdaq has declared war on rival Betfair ahead of Saturday’s Grand National, one of the biggest jump races in Europe.Taking a leaf from the marketing playbook of fellow Irish betting provider Paddy Power, Betdaq has sent its own army to Aintree for the annual hunt race, complete with tanks and foot soldiers.The marketing campaign features two twenty-foot -long white and purple military tanks on patrol outside the course, warning [...]

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