The UK’s Advertising Standards Authority (ASA) has banned another TV advertisement for Betfair, the second already this year, which was found to be misleading viewers regarding the relative value of betting with Betfair.
A TV ad for Betfair began with on-screen text and a voice-over that said: "IS YOUR BOOKIE GIVING YOU VALUE?" The voice-over continued: "On all Channel 4 live races in September, Betfair were better priced than William Hill 30 minutes before the start [...]