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William Hill best prices claims falls foul of ASA

24th April 2013 9:25 am GMT

The UK’s Advertising Standards Authority (ASA) has banned a press advertisement for William Hill which was found to be misleading after the UK bookmaker claimed to offer the best prices on the favourites during the current football season when compared to the whole market.The press ad in the Racing Post was headlined: "WHO'S BEEN THE BEST PRICE ON THE FAVOURITES SO FAR THIS SEASON?"Below, the ad showed four boxes, each containing a big William Hill-branded [...]

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