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Miljonlotteriet launches online instant win subscriptions

18th June 2013 9:30 am GMT

Sweden's Miljonlotteriet has launched what it claims to be the first online instant win subscription service.

Miljonlotteriet has been conducting lotteries in Sweden since 1964 and directs all profits towards supporting people effected by alcohol and drugs misuse.

The company already operates online bingo in Sweden alongside its land-based activities and has now expanded its online offering to include instant win scratch card subscriptions. This enables players to register online for either weekly or monthly subscriptions, with [...]

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