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Playtech adds game feature to help operators target customers

23rd July 2013 8:26 am GMT

Online gaming technology and services provider Playtech has launched a new feature across all of its game content which has been designed to help strengthen its clients’ customer acquisition strategies.

The new Game-specific bonus feature allows operators to allocate bonuses specific to a game, product vertical or content on a particular platform, helping operators acquire new customers and drive more activity by creating targeted promotions around the bonus.  

The company has also released Free Spins Bonus, [...]

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