BT Sport, the newly launched group of sports TV channels in the UK owned by telecommunications company BT Group, has signed its first commercial gaming deal with independent bookmaker Betfred.
BT Sport, which owns the broadcast rights to the Premier League alongside BSkyB, will make its three sport channels available in all of Betfred’s 1,370 bookmakers across the UK.
The three-year commercial deal means that all Betfred shops will have access to BT Sport, comprising BT [...]
