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IGT to debut new brand identity at G2E Las Vegas

23rd September 2013 5:20 pm GMT

US gaming supplier International Game Technology has unveiled its new brand identity for both its IGT and DoubleDown Interactive businesses, ahead of the start of tomorrow’s 13th annual Global Gaming Expo (G2E) in Las Vegas.

IGT will launch its new communications strategy and a revamped brand look, including a new logo, this week, described as “perfectly aligned” with the company’s strategy of developing best-in-class content to be distributed across a range of platforms, according to [...]

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