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32Red signs first major TV sponsorship for flagship casino brand

30th September 2013 7:10 am GMT

Online gaming operator 32Red has signed a new agreement to sponsor the Late Night Film on Film4, the dedicated digital TV channel owned and operated by the UK’s Channel Four Television Corporation.

The twelve-month partnership, for a six-figure deal, will see 32Red’s flagship online casino brand sponsor both the 11pm and 1am film every night of the week on Film4, one of the biggest dedicated film channels with a weekly reach of over 12m individuals.The [...]

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