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MDI launches new digital rewards store for lotteries

4th October 2013 8:38 am GMT

MDI Entertainment, a subsidiary of Scientific Games Corporation, has signed a strategic partnership with Choose Digital which will allow lotteries participating in MDI’s Properties Plus loyalty rewards program to offer their players digital rewards including movies, eBooks and music tracks.

Choose Digital provides digital content to loyalty and incentives programs including Marriott Rewards and United MileagePlus.

Under the agreement with MDI, lotteries participating in the company’s Properties Plus loyalty rewards program will be able to offer their [...]

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