UK bookmaker Ladbrokes launched its new betting exchange product Wednesday, as the company looks to increase its market share against rival operators.
The launch, originally scheduled for the first quarter of 2014, comes as part of a move to offer a wider range of products to its online customers, and follows its acquisition of BETDAQ operator Global Betting Exchange Alderney earlier this year.
The roll-out is described by Ladbrokes as the first phase of the exchange launch, [...]
