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PMU enhances mobile offering with live TV betting feature

9th December 2013 10:36 am GMT

French gaming operator PMU has enhanced its PMU Sport mobile application with the launch of a new feature that allows customers to scan a TV sports broadcast with their smartphone to see the latest bets available on the event and place wagers.

The technology, described by the operator as the first product of its kind to launch in the French market, was developed by New York-based technology company TvTak. It uses real-time video recognition algorithms [...]

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