Betclic Everest-owned operator bet-at-home has extended its sponsorship agreement with German football club Schalke 04 for a further two years.
The deals sees bet-at-home’s branding featured around Schalke’s stadium, as well as on interview backdrops. The operator also organises a weekly predictions game for fans to compete against the stadium announcer Dirk Oberschulte-Beckmann to win special prizes.
Bet-at-home has served as Schalke’s official betting partner since 2011, with the new deal covering the 2014-15 and 2015-16 German [...]
