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Borgata partners Income Access to launch affiliate programme

24th February 2014 9:15 am GMT

New Jersey’s Borgata Hotel, Casino & Spa has partnered with affiliate marketing and technology specialist Income Access to launch an affiliate recruitment programme to support the growth of the operator’s iGaming offering.

The pair have launched BorgataPartners.com, leveraging the casino’s brand name and its bwin.party-powered product offering to attract new marketing partners as it looks to access an untapped segment of the New Jersey market.

By using Income Access’ software solution, the Borgata will be able to [...]

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