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William Hill takes over sponsorship of World Darts Championship

8th April 2014 7:29 am GMT

William Hill Online, the iGaming arm of the Gibraltar-licensed operator, has replaced rival operator Ladbrokes as sponsor of the World Darts Championship, organised by the Professional Darts Corporation (PDC).

The operator has agreed a two-year deal with the PDC, paying a seven-figure sum that sees it become the title sponsor of the event, which has been renamed the William Hill World Darts Tournament.

It becomes William Hill’s second major darts sponsorship deal, with the company having sponsored [...]

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