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Gala Bingo partners OpenBet for female-focused betting product

22nd May 2014 6:30 am GMT

Gala Bingo, a subsidiary of gaming operator Gala Coral, has partnered sports betting platform provider OpenBet to launch Gala Bingo Flutter, a sportsbook product targeting the operator’s female customers.

The product has gone live via sports.galabingo.com ahead of this summer’s football World Cup, and has been developed in conjunction with Coral, another subsidiary of the operator which focuses more on sports betting.

Flutter focuses on high-profile sporting and entertainment events that appeal to Gala Bingo’s predominantly female [...]

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