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Caesars adds Gaming Rewards to revamped UK programme

16th July 2014 12:25 pm GMT

Digital rewards platform Gaming Rewards has secured a major deal following a partnership with casino operator Caesars Entertainment for its land-based venues in the UK.

The deal will see Gaming Rewards offer its rewards catalogue to Caesars' customers in the UK, as part of the operator's Player Rewards loyalty programme.

Following the closure of The Golden Nugget in February, Caesars currently operates three casinos in London; the Sportsman, The Playboy Club London, and The Casino at the [...]

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