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Football sponsorship drive continues with betting partnerships

15th August 2014 7:04 am GMT

With the new season of the Barclays Premier League set to kick off this weekend, iGaming operators are ramping up their efforts to partner with football teams, with William Hill, Marathonbet and 666Bet the latest to agree new deals.

William Hill

William Hill has agreed a deal with Southampton Football Club that will see the operator become the team’s official betting partner from the 2014-15 football season.

The deal further strengthens the operator’s football sponsorship portfolio, with the [...]

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