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ASA bans Maltese online casino’s direct mail campaign

11th September 2014 6:26 am GMT

Luxury Casino, an iGaming brand operated by Malta licensee Apollo Entertainment, has scrapped a direct mail campaign after a customer complained to the UK Advertising Standards Authority that the offer was misleading.

The ad came in the form of a letter which told the recipient to use the site’s money to win more than one million pounds. Further text stated that players could gamble on slots, roulette, blackjack or video poker using [...]

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