Dafabet has agreed to a three-year contract extension with Scottish League club Celtic to continue as front-of-shirt sponsor.
Dafabet originally signed as the club’s international betting partner in 2015 and the new agreement extends the operator’s relationship with Celtic to a total of 13 years.
“We are very happy to be extending our partnership with Celtic FC,” said Dafabet head of sponsorship John Cruces. “To be the longest front of shirt partner on such an iconic and worldwide recognised shirt is a proud moment. To think it was back to the 2016/17 season, an invincible season, that we were first on the shirt is somewhat surreal.
“The measure of success the club has had during our partnership has been incredible and testament to all, both on and off the park. As always we wish the club the very best and look forward to seeing more records broken and achieving common goals.”
Michael Nicholson, CEO at Celtic FC, commented: “Dafabet has been a hugely important partner of the club for so many years, and we are delighted to agree this new extension.
“It is a partner which has also demonstrated a real and meaningful commitment to our charitable and community dimension, something we are extremely appreciative of. It is through the club’s strong fundamentals that we continue to be able to attract and deliver such quality partnerships and through agreements such as the one we announce today we are able to look ahead with confidence. We thank Dafabet for their continued commitment to Celtic.”