Kindred Group’s Unibet brand has been named as the official sponsor of the 2025 IIHF Ice Hockey World Championship in Denmark and Sweden.
The partnership enables Unibet to engage with ice hockey fans via unique experiences, activations and tailored content aimed at bringing the tournament closer to home for the two nations.
“We are incredibly proud to be an official sponsor of the 2025 IIHF Ice Hockey World Championship. Ice hockey holds a special place in the hearts of fans in Sweden, and it will be fantastic to get the tournament back to Sweden,” said Philip Lagström, general manager at Kindred Group Sweden.
“By engaging fans with exciting content and experiences, we aim to enhance the excitement of the tournament and make this a truly memorable event for everyone involved.”
Lars Gade Nielsen, general manager for Kindred Group Denmark, commented: “We’re excited to be part of one of the biggest sporting events on Danish soil in 2025 and what will undoubtedly by a fantastic experience for the many Danish fans. Although Denmark will be outsiders compared to our Nordic friends, I’m certain that the tournament will become a spectacle for the fans.”