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Regulator says Svenska Spel adapting to new ad rules

30th September 2014 6:23 am GMT

Sweden’s gambling regulator the Lotteriinspektionen has revealed that the majority of advertisements run by state-owned operator Svenska Spel during two separate periods last year would have breached Sweden’s new gambling advertising regulations.

Svenska Spel was asked by the gambling regulator to submit its advertising from July and November 2013 so that it could be retroactively assessed.

The regulator found that of the 121 pieces of marketing assessed across the two months, 93 were in breach, or on [...]

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