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BGO signs affiliate marketing deal with Income Access

3rd October 2014 5:40 am GMT

Alderney-licensed bingo and casino operator BGO Entertainment has partnered with Income Access, migrating its affiliate programme, BGO Buddies, to the iGaming marketing service provider's platform.

BGO Entertainment’s affiliate program will include Income Access' recently developed adserving solution, which allows operators to optimise their online ad campaigns with geo-targeting, time-of-day, browser and other targeting capabilities. It also includes the new mobile software development kit (SDK) which enables operators to track all aspects of their mobile affiliate marketing campaigns.

Allen Turner, [...]

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