Former French monopoly operator La Française des Jeux (FDJ) has become the first national sponsor of the UEFA Euro 2016 football tournament, which will take place in France.
The partnership will see FDJ rebrand its online and land-based offerings in the tournament’s official colours, and launch Euro 2016-branded lottery games for the duration of the competition. It will also host events and promotions to increase awareness of the event starting from 2015.
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