LeoVegas’ expekt sports betting brand has been named the official betting partner of Danish Superliga club Lyngby Boldklub.
The partnership gives expekt prominent branding opportunities, including on pitchside LED boards, and complements the operator’s existing sponsorship deal with Denmark’s top football division, 3F Superliga.
“Lyngby is one of the great traditional clubs in Danish football, and it is also a club that has evolved significantly in recent years,” said LeoVegas director of corporate communications Rikard Rinaldo.
“Through our new partnership, we gain valuable exposure alongside a club and a brand on an exciting journey. At the same time, we ensure that Lyngby’s many loyal fans who may be looking for exclusive promotions know that they can find them at Expekt.”
Kristian Mainmann, commercial officer at Lyngby Boldklub, commented: “We are happy with our new agreement with Expekt, a key player in the Danish market that has shown great interest in becoming a part of Lyngby Boldklub.
“Expekt is also a betting partner in the 3F Superliga, making it a brand with a strong commitment to Danish football. Their decision to expand their activities through this partnership with us further reinforces that dedication. We look forward to this collaboration.”