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ATG drops TV ad after complaint over mental illness stereotyping

9th October 2014 8:29 am GMT

Sweden’s state-owned horse race betting operator AB Trav och Galopp (ATG) has withdrawn a TV advert after the newly-formed regulatory panel, the Council for Gaming Ethics (SPER), ruled that it was in breach of the council’s guidelines for advertising.

The panel ruled that a sequence in the advert could be seen to represent bipolar disorder in a misleading way, and by doing so reinforce stereotypes about the condition.

And although ATG apologised for any offence it may [...]

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