Kaizen Gaming’s Betano brand has been named as an official partner of the FIFA Club World Cup 2025 for South America.
The deal follows on from the successful collaboration between Kaizen Gaming and FIFA at the World Cup in Qatar in 2022.
“It is a privilege to work closely with FIFA for a tournament that brings together millions of fans from all around the world as they get to watch the best club teams and players football has to offer,” said Kaizen Gaming CEO and co-founder George Daskalakis. “This year’s tournament is particularly special, as it marks a moment in history as the inaugural edition.”
Romy Gai, chief business officer at FIFA, commented: “We are thrilled to be collaborating once again with Kaizen Gaming and its Betano brand. Our shared ethos of enhancing the fan experience delivered huge successes during the FIFA World Cup Qatar 2022, and we are excited to be working with their team to deliver another world-class tournament.
“Over the past three years, we have seen the Betano brand grow and expand, and we know fans will be excited for this next step.”