Kaizen Gaming’s Betano brand has agreed a three-year partnership with German Bundesliga giants FC Bayern Munich.
The partnership makes Betano an official partner of Bayern Munich until the end of the 2027/28 season.
“Today marks an exciting new chapter for Kaizen Gaming and Betano, as we proudly join forces with FC Bayern,” said Kaizen Gaming CEO George Daskalakis. “When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football. They stand at the top of the game and this partnership reflects just how far we have come as a company, with Betano now recognised among the top online gaming and betting brands worldwide.”
Julio Iglesias, chief commercial officer at Kaizen Gaming, commented: “Germany has always been one of the most important markets for us, the second where Betano ever launched. Now, we are announcing our biggest partnership in the country, and we double down on our commitment to creating innovative, safe and responsible gaming experiences for German fans.
“Of course, FC Bayern exceeds the borders of Germany, with millions of fans across the world. As Betano expands its international footprint, this partnership empowers us to connect with people globally.”
Michael Diederich, vice-chairman at Bayern Munich, added: “We are delighted to have Betano as a new official partner of FC Bayern. Betano stands out as a global market leader in its field, highly innovative and always pushing forward, qualities that we hold in high regard and also claim for ourselves. With Betano at our side we have gained another reliable partner to help us reach our growth objectives and continue to strengthen our innovative edge.”