Betfred has secured an extension to remain as title sponsor of the World Matchplay and Women’s World Matchplay until 2030.
The new agreement with the Professional Darts Corporation (PDC) extends Betfred’s title sponsorship of the tournament for a further five years, having first partnered in 2019.
“The Betfred World Matchplay is one of the highlights of the year – I love the seaside party atmosphere coupled with top quality sport,” said Betfred boss Fred Done. “We’re delighted to extend our sponsorship with the PDC for another five years, during an exciting period for darts as a sport.
“The quality of the field has never been stronger, and we can only see these tournaments continuing to grow in the coming years.”
Prize money for the Betfred World Matchplay will increase to £1 million in 2026, including £225,000 to the eventual champion, while the Betfred Women’s World Matchplay prize fund will rise to £40,000.
“Betfred have become synonymous with the World Matchplay since joining us as title sponsor in 2019, and it’s wonderful that they’ve extended that support for a further five years,” said PDC chief executive Matt Porter. “Their backing of the Betfred Women’s World Matchplay echoes their commitment to the sport, and we’re excited that prize money for both events will increase from 2026.
“This year’s Betfred World Matchplay sold out in record time following the huge success of our 2024 tournament, and we can’t wait to get back to Blackpool alongside Betfred next week.”
Currently taking place in Blackpool and featuring 32 of the world’s best darts players, the Betfred World Matchplay runs until Sunday 27 July.