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Betfair named official betting partner of Liverpool FC

25th November 2014 10:58 am GMT

Online gaming operator Betfair has established a partnership with Premier League football team Liverpool FC, becoming the club’s official regional betting and gaming partner for a number of markets.

The deal covers the UK, Spain, Ireland, Denmark, Bulgaria and Italy, all territories where the operator is licensed, and will see Betfair use Liverpool’s digital platforms to better connect with fans, as well as promoting products such as Price Rush and Cash Out.

Betfair will integrate with Liverpool’s [...]

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