PlayAlberta has added NHL stars Dustin Wolf and Leon Draisaitl to its roster of brand ambassadors to promote responsible gambling.
Draisaitl and Wolf will feature in campaigns to boost awareness of the tools available to customers of PlayAlberta, the online gaming site of Alberta Gaming, Liquor and Cannabis (AGLC), including its GameSense and self-exclusion programs.
The athletes will promote features such as bet, loss, and deposit limits, reality checks, and self-exclusion options for both land-based and online gaming, and will appear at special events throughout the NHL season to meet fans.
“The addition of two new elite athlete ambassadors will help connect Alberta sports fans to Alberta-based teams with some of the most exciting, show-stopping performers this province currently has in it,” said Dan Keene, vice president of gaming at AGLC.
“Leon and Dustin are competitive, world-class professionals who give Play Alberta deeper opportunities to remind legal-aged Albertans of the responsible gambling features and tentpole matchups on the sports calendar.”
Draisaitl commented: “I’m excited to strengthen my ties to the community through my relationship with Play Alberta. It’s great to work with a local brand that promotes responsible gambling and creates meaningful ways for me to engage with fans, whether it’s through meet and greets or other exciting events.”
Wolf added: “The chance for me to team up with an up-and-coming, energetic platform like Play Alberta is one that I’m very excited for. I’ve seen firsthand how passionate sports fans in Alberta are and it’s a great opportunity for me to better connect with Flames fans while helping establish Play Alberta’s social responsibility features.”