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BetEasy replaces TAB as AFL betting partner

3rd December 2014 7:37 am GMT

Australian betting operator BetEasy has become the official betting partner of the Australian Football League (AFL) after outbidding several of its rivals including Sportsbet and William Hill.

The Northern Territory-licensed operator will pay a reported AUD$10m a year over the five-year deal, replacing the previously exclusive arrangement between state-owned operator Tabcorp and the AFL.

The partnership begins ahead of the 2015 season which kicks off next April, with BetEasy benefiting from brand signage at AFL games, and [...]

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