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Element Wave launches Mobile Moments CRM platform

28th January 2015 6:56 am GMT

Irish mobile technology developer Element Wave has launched a new customer relationship management (CRM) platform designed to help operators better retain players and reduce churn rates.

Mobile Moments is a fully automated solution which uses in-app messaging, push notifications, real-time analytics and post-campaign reporting to help boost player engagement and retention.

It also comes with a dynamic funnelling feature that allows companies to segment players into different stages of the conversion funnel, then targeted with individual [...]

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