Agreement marks the third time that Betano and FIFA have joined forces
Kaizen Gaming’s Betano brand has been named as an official tournament supporter of the FIFA World Cup 2026 for Europe and South America.
The international showpiece tournament takes place across Canada, Mexico and the United States from Thursday 11 June until Sunday 19 July, and is set to be the biggest FIFA World Cup in history.
The new agreement marks the third time that Betano and FIFA have joined forces. Four years ago, Betano became the first sports betting operator to partner with FIFA as an official regional supporter of the FIFA World Cup Qatar 2022 for Europe.
More recently, Betano was announced as an official partner of the FIFA Club World Cup 2025.
“We are delighted to welcome Betano among the tournament supporters of the FIFA World Cup 2026,” said FIFA chief business officer Romy Gai. “Since we first partnered with Betano four years ago, we have seen a genuine commitment to sporting integrity, bringing fans closer to our game and finding new, engaging ways to entertain them.
“We share these objectives and are glad to have this powerhouse by our side as we look forward to uniting the world through football once again in North America and beyond.”
Kaizen Gaming co-founder and CEO George Daskalakis commented: “Partnering with FIFA for the third time is a proud milestone for everyone at Kaizen Gaming and a clear reflection of our global evolution.
“The FIFA World Cup 2026 is the ultimate intersection of sport and entertainment, reaching billions of people. For us, it is the perfect stage to solidify Betano as the most trusted brand globally for responsible online sports betting. Our focus now is to deliver a thrilling, innovative and secure experience for fans throughout the tournament.”