New identity brings Tzeract, Shape Games and Abios under the Kambi brand
Sports betting technology supplier Kambi has unveiled a new brand identity centred around the strapline ‘Powerful Network. Proven Edge.’.
Kambi said in a statement Wednesday that the updated brand reflects its vision for the future of sports betting, and the role it will play in shaping it.
“The refreshed brand has been designed to reflect both the company Kambi is today and the future it is building towards,” said the company. “It also marks the union of capabilities from across the Kambi Group, with Kambi’s sportsbook technology, Tzeract’s AI trading platform, Shape Games’ front-end technology and Abios’ esports business now operating under a single Kambi brand.”
Werner Becher, CEO of Kambi, commented: “Kambi is driving sports betting into a new era. AI is changing what’s possible, player expectations are evolving and operators need partners that can help them adapt and stay ahead. We’ve spent years building the technology, expertise and capabilities needed for that future.
“Today, we’re bringing that story together under one Kambi brand. Powerful Network. Proven Edge. captures what makes Kambi different. Our network gives us unique insight. Our technology turns that insight into innovation. And our expertise helps operators create better experiences for their players. Together, those strengths give our partners an edge today while helping them prepare for what comes next.”
Kambi’s senior vice president of marketing and communications, Gerard Starkey, added: “This brand refresh isn’t just about how Kambi looks. It’s about how we articulate the value we create for our partners and the advantage we help them build. Powerful Network. Proven Edge. reflects the belief that the future of sports betting will increasingly be shaped by connected intelligence, where vast data, new technologies, and human expertise work together to create better outcomes for operators and players alike.
“Over recent years, Kambi has combined the power of AI, data and expertise to deliver significant advances across trading, product and performance. Our new strategic positioning gives us a clearer and more compelling way to tell that story and demonstrate what sets Kambi apart.”
Shares in Kambi Group plc. (STO:KAMBI) were trading 1.37 per cent lower at SEK172.40 per share in Stockholm Wednesday morning.