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Cherry and Game Lounge launch first white label brand

8th April 2015 9:30 am GMT

Swedish gaming operator Cherry has launched SveaCasino.com, its first white-label brand to go live following a collaboration with its majority-owned affiliate marketing business Game Lounge.

The new casino is targeting the Scandinavian market and features a wide range of content from the likes of Net Entertainment, Microgaming, Amaya and Cherry subsidiary Yggdrasil.

Cherry said that SveaCasino.com is the first brand to go live following its acquisition of a controlling 51 per cent stake in Game Lounge in [...]

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