Gibraltar-licensed gaming operator BetVictor has partnered creative agency VCCP to launch TweetRumble, a product designed to tap into the social buzz ahead of this weekend’s hotly-anticipated bout between Floyd Mayweather and Manny Pacquiao.
TweetRumble is as a social platform on which every tweet in favour of one of the two fighters makes a little animated version of the boxer throw a punch against their opponent.
Acting as a social "swingometer", TweetRumble also [...]
