Australian casino entertainment group Crown Resorts has signed a five-year extension to its sponsorship agreement with National Rugby League (NRL) team Melbourne Storm.
The latest deal, described by the operator as a “landmark” agreement, begins in 2016 and lasts until 2020, with Crown remaining a major partner of the team and its principal shirt sponsor.
The operator noted that the partnership is the longest single-term contract signed by the team, reflecting the strength of the Crown brand and [...]
