Spanish gaming operator KirolBet has signed a betting partnership with La Liga side Athletic Bilbao, while VivelaSuerte, the online gaming brand of Grupo Orenes, has secured two shirt sponsorship deals in the third tier of Spanish football.
KirolBet's three-year deal was unveiled at a presentation ceremony last week, attended by Athletic Bilbao board member Jokin Garatea, KirolBet managing director Eñaut Ruiz and marketing director Beñardo Elorz.
The operator will benefit from advertising around the club’s 53,000 capacity San Mamés [...]