Betsafe, the iGaming brand acquired by Betsson in 2011, has been unveiled as the official betting partner of Barclays Premier League side Manchester City FC.
The brand becomes the official partner of both the men’s and women’s teams across all core regions, marking Betsafe's first major football partnership, as part of its bid to secure a position as a leading betting operator in markets such as the UK.
“This is our first sizeable foray into partnerships in [...]
