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William Hill seals industry first with Australian Open partnership

26th October 2015 8:50 am GMT

William Hill has become the first operator to partner a Grand Slam tennis tournament after striking a deal to become the official betting partner of the Australian Open.

Described as Australia’s largest annual sporting event, the Australian Open takes place in January as the first of the four Grand Slam tennis tournaments held each year, followed by the French Open, Wimbledon and the US Open. It is contested at the Melbourne Park arena, with Novak Djokovic [...]

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