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PokerStars prepares major product and marketing revamp in 2016

2nd November 2015 10:38 am GMT

Online poker giant PokerStars will aim to improve player experience and put additional emphasis on the fun and social elements of online poker with a wide-ranging overhaul of its offering, due to begin in January 2016 and continue throughout the year.

This will see the operator look to preserve cash game and tournament integrity with new restrictions on the use of third-party software, as well as attracting new players and retaining existing users with a revamped loyalty [...]

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