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BetStars selects creative agency for new £10m marketing campaign

11th January 2016 7:39 am GMT

PokerStars has selected London-based Crispin Porter + Bogusky (CP+B) as lead strategy and creative agency for the launch of BetStars, the operator’s dedicated sportsbook offering.

CP+B will take charge of BetStars’ estimated £10m campaign which will launch in the next few weeks in the UK and several other European countries.

The BetStars-branded sportsbook launched dot.com, dot.eu and dot.uk sites in December alongside dedicated iOS and Android apps, offering a range of betting options on more than 25 sports including [...]

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