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Element Wave launches dedicated marketing automation platform for gaming

5th February 2016 6:30 am GMT

Irish mobile marketing technology provider Element Wave is claiming an industry first with the launch of Mobile Moments, said to be the only mobile marketing automation platform created specifically for the iGaming sector.

The solution has been created to tackle the growing problem of mobile player churn, delivering automated personalisation to aid operators in creating data-driven marketing campaigns for the channel.

Element Wave chief executive Dorothy Creaven commented: “A huge amount of development has gone into building [...]

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