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BetVictor selects Mr President as new creative agency

5th April 2016 6:10 am GMT

BetVictor has selected UK-based Mr President as its new creative agency to work on the bookmaker’s Euro 2016 campaign.

Following a competitive pitch, Mr President has been tasked with reinforcing BetVictor’s ‘Simple As’ brand proposition launched earlier this year, which was designed to offer great value to customers with a "simple, relevant experience".

BetVictor’s head of brand Shane Stafford said: “The new partnership with Mr President is the next step in our exciting journey to provide great [...]

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