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IGT to strengthen Station Casinos marketing with new supply deal

7th April 2016 7:06 am GMT
IGT

International Game Technology (IGT) has signed an agreement to enhance the casino management solutions it supplies to Station Casinos.

The deal will see IGT supplement its Advantage solution with state-of-the-art gaming systems solutions and applications that allow for on-device marketing, bonusing and guest communication on over 19,000 slot machines at 19 Las Vegas properties.

The systems enhancement includes IGT’s Universal Games Adaptor (UGA), permitting Station Casinos to offer a premium guest experience featuring real-time cusotmised promotions and incentives through the IGT [...]

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