Online gaming operator Betway has further invested in the UK horse racing industry, agreeing to sponsor a series of races during the course of this year.

Betway will back races taking place during the Lincoln Handicap, Chester Cup, Yorkshire Cup and Great Voltigeur.

It follows the operator’s first sponsorship deal announced last October for the Queen Mother Champion Chase at Cheltenham.
Betway will sponsor the traditional Flat season curtain-raiser, the Lincoln Handicap at Doncaster on March 28th, as well as the Chester Cup at the course’s popular Boodles Meeting on May 6th to 8th.

The operator is then sponsoring two high profile races at York, the Group 2 Yorkshire Cup at York’s Dante Festival (May 13th-15th) and the Group 2 Great Voltigeur Stakes on August 19th during the Welcome to Yorkshire, Ebor Festival.

Betway has also embarked on a number of other National Hunt racing sponsorships in recent weeks, backing last Saturday’s Welsh Champion Hurdle and the supporting card at Ffos Las.

Betway is also sponsoring Chepstow’s Winter Beer Festival Raceday on February 21st and their Irish Raceday on March 7th. In addition it has taken a race on Newbury’s popular Greatwood Charity Raceday on February 28th.

In total, Betway-sponsored races in 2015 will provide over £1m in prize money, with a commitment to more as further opportunities arise.

“Betway wanted to continue investing heavily in UK racing after taking over the Champion Chase and are thrilled to be visiting some of the country’s finest courses over the season for a number of the calendar’s most historic contests,” said Betway’s sporting events and media relations manager Alan Alger. “We won’t stop there and are in the process of adding other races to our portfolio.

“The UK POC tax has been criticised by many, but we feel it is a sign that the industry is maturing in a regulated and safe way and it won’t stop us supporting racing through sponsorship. It’s an exciting time for us and we look forward to fostering partnerships with racecourses and bringing great offers to our customers in the coming months.”


Major Betway sponsored races in 2015:

Betway Welsh Champion Hurdle, Betway West Wales Grand National and supporting card, Ffos Las, Saturday February 30th
Betway Champion Chase, Cheltenham, March 11th
Betway Lincoln Handicap, Doncaster, March 28th
Betway Chester Cup, Chester, May 6th
Betway Yorkshire Cup, York, May 15th
Betway Great Voltigeur Stakes, York, August 19th

Related

GIQ Magazine Digital Edition