UK-facing operator 10Bet is preparing to launch a new advertising campaign to promote its SBTech-powered In-Play betting service, with a massive summer of sport well underway and Euro 2016 approaching.
10Bet managing director David Bazak said the strategy behind the launch of 10Bet’s first-ever offline campaign was to connect with a new generation of sports fans.
“Our variety of In-Play markets and live events gives us an edge over the majority of UK bookies, and while we [...]
