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Betfair nets FC Barcelona betting partnership

15th July 2016 1:32 pm GMT

Betfair has signed an agreement with Spanish football giants FC Barcelona to become one of the club’s official global partners for the next three seasons.

The agreement will see Betfair and FC Barcelona collaborate on image association rights, visibility of branding on the Camp Nou LED system, and a variety of digital benefits.

Betfair, newly merged with Paddy Power, will have access to the first team players to create promotional material and develop marketing campaigns, with its [...]

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