French gaming operator Pari-Mutuel Urbain (PMU) has launched a new partnership strategy, signing sponsorship deals with eight football and rugby clubs as it looks to strengthen links between the brand and its customers.
This has seen the operator work with clubs that it believes to be closely linked to their fans, ultimately creating a “social network” of partners across France.
It has partnered three clubs in Ligue 2, France’s second-highest football division - Racing Club de Lens, [...]
