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Blow for Ladbrokes as ASA rules against Iron Man email promotion

24th August 2016 8:51 am GMT

In a decision which could have wider ramifications for other operators, an email promotion for Ladbrokes featuring an image of Marvel superhero Iron Man has been banned after the UK’s advertising watchdog ruled that it was likely to have particular appeal to children and young people.

An email from Ladbrokes, received by a customer in May stated: “Ladbrokescasino [sic] … 10 FREE SPINS + 90 SPINS EXTRA.” The ad featured an image [...]

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